Policy Interpretation by Giant Island National Development and Reform Commission and Other Departments: Expanding the Cultural and Sports Consumer Space Major Positive Impact
Recently, the National Development and Reform Commission, the Ministry of Culture and Tourism, and four other departments jointly issued the “Measures to Create New Consumer Scenarios and Cultivate New Growth Points for Consumption,” aiming to adapt to the new trend of changing consumer scenarios, accelerate the application of technological achievements in the consumer field, and further cultivate and expand new growth points for consumption.
PART 01 Policy Content Excerpt
- Overall Requirements
Guided by Xi Jinping’s Thought on Socialism with Chinese Characteristics for a New Era, thoroughly implementing the spirit of the 20th National Congress of the Communist Party of China, fully and accurately adopting the new development philosophy, and better leveraging consumption’s foundational role in economic development, the policy seeks to coordinate expanding domestic demand and deepening supply-side structural reforms. It focuses on traditional consumption and service consumption, such as food, clothing, housing, and transportation, and aims to cultivate a group of new consumer scenarios with broad impact and high visibility. The policy will promote distinctive, market-leading examples, support innovative, strong-growing leading enterprises in the consumption sector, and encourage the development of new consumption formats, models, and products, constantly stimulating the vitality of the consumer market and the potential of businesses.
2. Key Tasks
Cultivate New Cultural Tourism and Sports Consumer Scenarios
Deepen the integration and innovation of tourism formats. Actively develop ice and snow tourism, marine tourism, self-driving camping tourism, red tourism, research and study tourism, and health and wellness tourism. Promote formats such as “Music + Tourism,” “Performance + Tourism,” and “Events + Tourism,” and create a series of influential themed tourism boutique routes. Promote the integration of transportation and tourism, encourage the development of new tourism products such as tourism trains, tourism roads, and low-altitude tourism. Launch a digital empowerment initiative for cultural tourism scene construction, actively develop new formats like digital art and immersive experiences, and support the use of online live streaming and short video platforms to carry out online tourism showcases.
3. Expanding the Space for Cultural, Entertainment, and Sports Consumption
Create gathering places for new generation trendy toys, support the development of a number of new performance spaces, and promote the innovation of cultural and entertainment scenarios such as virtual reality (VR) experiences. Increase the supply of high-quality performances and intensify the introduction of high-quality overseas cultural products. Accelerate the construction of national cultural networks and cultural big data platforms, and develop new digital cultural consumption scenarios.
Continue to advance the complex governance of television operations, organize demonstrations of virtual reality production technology applications for audiovisual content, and pilot “future television” projects. Encourage the production of more high-quality audiovisual content to drive the consumption of audiovisual electronics. Promote the construction of sports parks, national fitness centers, and other fitness venues, create a number of high-quality outdoor sports destinations, and guide and expand sports and leisure consumption. Encourage and guide the development of rural sports events with unique agricultural characteristics, such as “Village BA,” “Village Super,” “Village Row,” and “Village Run.” Carry out promotional activities for consumption, such as “Sports Events in Scenic Areas, Streets, and Shopping Districts,” “Travel with Sports Events,” and “Outdoor Sports, Vitality in Mountains and Waters.”
PART 2 Cultivating New Shopping Consumption Scenes
Promote diversified and integrated development of shopping consumption. Drive the renovation of existing pedestrian street facilities and business upgrades, actively develop smart commercial districts, and create new types of consumption spaces that integrate business, tourism, culture, and sports. Encourage the transformation of old factories, urban parks, lawn squares, and other open spaces into creative markets and camping leisure areas. Explore the commercialization of idle public resources, and encourage the transformation of struggling traditional department stores and large sports venues into commercial complexes. In areas with the necessary conditions, encourage scientifically planned public transport-oriented (TOD) models, optimize the integrated development of aboveground and underground spaces at urban public transport stations, and promote the comprehensive development and utilization of bus stations.
For example, in Giant Island’s newly completed Trendy Sports Park, the design not only enriches the cultural connotation of the sports space but also offers younger consumers more diverse and personalized consumption choices.
Implement Organizational Measures
Local governments must place high importance on the work related to cultivating new consumption scenes, strengthen systematic planning, and push for the prompt implementation and effectiveness of policies. The National Development and Reform Commission will work with relevant departments to enhance coordination, fully leverage the role of the inter-ministerial joint meeting system for improving and promoting the consumption system and mechanisms, and promote cross-department collaboration. Local governments are encouraged to summarize and share good experiences and practices in creating new consumption scenes and fostering new growth points. They should fully utilize the demonstration and leadership roles of advanced regions and outstanding enterprises. Support will be provided for relevant departments and local governments to jointly carry out policy pilot demonstrations and practical explorations. Financial support will be strengthened for large-scale consumption and service consumption, and efforts will be made to reasonably reduce land costs and institutional transaction costs for businesses in the consumption field, in accordance with laws and regulations.
The introduction of *”Measures for Creating New Consumer Scenarios and Cultivating New Growth Points in Consumption”* has provided clear direction for the expansion of new cultural, tourism, and sports consumption scenarios. In Giant Island’s practical cases, we have seen the immense potential and broad prospects of integrating culture, tourism, and sports. As policies continue to be implemented and the market keeps exploring and innovating, new consumption scenarios in these fields will become a significant force driving consumption upgrades and economic growth. While there are many sports enterprises in the market, few are capable of industrial planning and resource integration. Research institutions and experts in the sports industry are extremely scarce.
Since its establishment, Giant Island has been deeply rooted in the sports industry, thoroughly understanding the construction models of sports complexes and the principles of the sports industry. We provide comprehensive development services for light sports complexes and have developed three core capabilities to assist clients in developing sports complexes:
- Professional Design Team: With top-tier planning and design expertise, we not only understand sports industry strategy but also excel in resource integration, backed by extensive experience in shopping center operations.
- Innovative Sports Integration: Sports projects are not equivalent to the sports industry itself. We integrate a variety of domestic and international sports entertainment technologies, promoting the concept of light sports.
- Comprehensive Investment and Operational Capabilities: We possess integrated investment capabilities, resource integration skills, and overall operational management expertise, making us a high-quality service provider for sports industry upgrades.
Giant Island is a team with rich experience in commercial sports operations. The development of sports complexes has matured, and many related sports industry talents are gradually growing, with our team expanding steadily. By integrating upstream and downstream sports resources, we effectively connect existing and potential resources to create a sports service platform, forming a unique competitive advantage. We aim to become a one-of-a-kind light sports complex service provider.
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