Mr. Chen Yingyi, CEO of Giant Island (Shanghai Sports & Entertainment Technology):
The Yuncheng Salt Lake Vitality Valley Resort project, as a key project of Yuncheng 1311, carries the dreams of all employees of Delfin Group, and the project’s future development potential is limitless.
In the past three years, Giant Island has accompanied the Vitality Valley Resort on its growth journey, from site selection to feasibility assessment. After overcoming numerous challenges, we have already witnessed the park rise from the ground in just two years. The Delfin Group team has shown us the strength and execution capabilities of private enterprises. We look forward to the final completion next year, as it becomes a benchmark project in the Shanxi region.
Two years ago, Giant Island, as the most popular sports and entertainment brand in the market, expressed its hope to become a future partner in the project. We wish the successful launch of the “Outlets Investment Conference”
On November 8, 2024, the ” Trendy New World, Limitless “(Investment Launch Conference) for Shanxi Haoyun Outlet took place at the Shenhui International Hotel in Yuncheng, marking the first public unveiling of the Yuncheng Salt Lake Vitality Valley Resort. Nearly 350 participants attended the grand event, including leaders from the Yuncheng Salt Lake District Government, Delfin Group, Yuncheng Salt Lake Happy World Theme Park, Shanxi Haoyun Outlet Commercial Management Co., Ltd., along with over a hundred brands and mainstream media, all witnessing this important moment of the outlet’s prosperous start.
As one of Yuncheng’s 2024 “1311” major engineering projects, the Yuncheng Salt Lake Vitality Valley Resort aims to integrate “Outlet + Theme Park” as its core concept. It seeks to create a new exquisite living space, a new social experience center, and a new trendy hub, perfectly catering to the desires of today’s young consumers. With this in mind, it is increasingly anticipated that the resort, set to open next year, will unlock exciting commercial surprises for Yuncheng, a cultural and tourism destination.
Not Just This Discussing New Models, Unveiling a New Era of Business
The Yuncheng Haoyun Outlets (Launch Conference) took place with the theme (“Trendy Beyond Limits”), creating a refreshing journey in the ancient city of Yuncheng. The event gathered elements of cultural tourism, and cutting-edge fun installations, showcasing a blend of new models in business innovation. This was not only the first appearance of Yuncheng Haoyun Outlets but also a breakthrough in commercial innovation, drawing the attention of peers and brand merchants from across northern China.
Cui Linfeng, Deputy District Mayor of Yuncheng Salt Lake District, delivered a speech on behalf of the government. He highlighted that as a model of new-era Chinese commerce, Yuncheng Haoyun Outlets has always prioritized customer experience and is committed to creating a high-end leisure and entertainment complex. The project integrates innovative cultural, commercial, and tourism operating models, combining commercial operations with urban development. It aims to build a vibrant and attractive outlet entertainment complex that will foster a complete theme tourism industry chain, boosting the city’s economy, tourism, and culture. Relevant departments will continue to provide full support for its development, offering high-quality services and ensuring a favorable investment environment.
Tian Mancang, Chairman of Delifeng Group, shared his inspiring vision for the Haoyun Outlets, driven by the dual engines of innovation and growth. Established in 1989 and headquartered in Yuncheng, Shanxi Province, Delifeng Group has experienced rapid development since its founding. It has grown into a diversified conglomerate, with ventures in residential development, commercial real estate, home furnishing plazas, chemical energy, large amusement parks, and outlets. Over the past 30 years, Delifeng Group has adhered to its core business philosophy of “focus, rigor, integrity, and efficiency,” while shouldering its social responsibilities and continuously leading the industry towards an innovative development model.
The Yuncheng Salt Lake Vitality Valley Resort will combine an outlet shopping area, a theme park, a water park, an ice and snow world, and a resort hotel to create a new-type cultural, commercial, and tourism super complex. Upon completion, the project will become the largest experiential, multi-format commercial benchmark in the Jin-Shaan-Yu Yellow River Golden Triangle region. Tian also emphasized that with the group’s strong financial backing and its deep understanding of Yuncheng’s consumer base, the project will collaborate with both new and existing partners to create a high-quality commercial benchmark project.
Mr. Chen Xinlai, the General Manager of the Yuncheng Salt Lake Vitality Valley Resort Theme Park, shared the design philosophy of the park and how it aims to break the traditional image of commercial spaces. He emphasized the core idea of engaging with customers through a “playful” mindset, encouraging a more interactive and enjoyable experience.
Ms. Ju Yunlian, General Manager of the Yuncheng Haoyun Outlets commercial project, provided an in-depth analysis of the project during the brand launch event. She introduced the location advantages, positioning strengths, and operational benefits of Haoyun Outlets, and presented the planning and business mix of Yuncheng Haoyun Outlets. She showcased the core philosophy of this commercial brand, which won recognition and favor from numerous guests and brand merchants. With the completion of Haoyun Outlets, it is expected to inject new commercial vitality into Yuncheng, change the lifestyle of the local residents, create new business opportunities, and drive the new commercial landscape in Yuncheng and the Yellow River Golden Triangle region, contributing to the high-quality development of the city.
Guests Gather to Explore the Ideal Future of Cultural, Commercial, and Tourism Integration
During the event, a high-end dialogue focusing on “industry trends, high-quality development, and future commerce” was held. The panel included five distinguished guests: Lin Huanjie, Director of the China Theme Park Research Institute and Ph.D. Supervisor at Beijing Normal University/New Zealand’s University of Otago; Wu Yongkang, President of Outlets (China); Yang Xi, Head of Design and Planning Director at Sanderson Global China; Chen Xinlai, General Manager of Salt Lake Vitality Valley Resort Theme Park; and Ju Yunlian, General Manager of Salt Lake Haoyun Outlets Project. They spoke freely and shared their unique insights, discussing how the new era of public cultural, commercial, and tourism integration can engage the theme park, outlet, and tourism markets. The conversation guided new demands and brought forth exciting perspectives on shaping the future.
Dr. Lin, Director of the China Theme Park Research Institute, stated that in the current market environment, consumer demands may seem increasingly difficult to grasp. However, when looking at the broader commercial market, it’s clear that actively creating outdoor leisure spaces that allow people to feel relaxed has become a key focus for commercial projects. The challenge moving forward for every business professional is how to uncover deeply rooted needs and, in turn, drive diversification and integration, forming multidimensional linkages and interactions. This will undoubtedly be a crucial task to overcome in the future.
The Shanxi Haoyun Outlet will focus on further enhancing its refined operations in the future, turning the large foot traffic into real sales figures, co-creating and empowering brand partners, and providing more positive feedback to the market. Through innovation, it aims to attract more people and enhance the commercial atmosphere, utilizing a “Scene + Traffic” model with the “Amusement Park + Outlet” combination. This will fulfill consumers’ entertainment and shopping needs from multiple dimensions, as it moves forward into a broader future consumer market.
Accompanied by Cui Linfeng, Vice Mayor of Yuncheng Salt Lake District, Tian Mancang, Chairman of Delifeng Group, Wu Yongkang, President of Outlets (China), Lu Wei, General Manager of Armani Brand Expansion, Wu Jia, Executive General Manager of COACH, Chen Xinlai, General Manager of Salt Lake Happy World Theme Park, and Ju Yunlian, General Manager of Salt Lake Haoyun Outlet Project, taking the stage to activate the launch device, Shanxi Yuncheng Haoyun Outlet officially set sail, marking the beginning of a brilliant future for commercial development.
Outlet + Theme Park
Creating Extraordinary Commerce with “New” and “Heart”
The special feature of the Yuncheng Salt Lake Vitality Valley Resort’s “Outlet + Theme Park” model lies in its flexibility. It is not limited to a single form but instead adapts to the changing customer demographics and personalized experience needs, allowing for seamless transitions between different formats.
As the first one-stop family resort destination in southern Shanxi, the Yuncheng Salt Lake Vitality Valley Resort covers a total area of 406 acres. It is composed of four major clusters: the Happy World Theme Park, the Lucky Outlet Town, the Water World, and the Theme Resort Hotel, with the Water World and Theme Resort Hotel slated for phase two. With its large scale and diverse offerings, it is set to become the go-to destination for personalized, socialized young travelers and family-oriented visitors under the “micro-vacation, slow living” concept.
The theme park at Yuncheng Salt Lake Vitality Valley Resort boasts a top-tier configuration, featuring over 30 of the most advanced amusement rides from both domestic and international markets. It includes two state-of-the-art 5D spherical theaters, an outdoor children’s theater spanning over 2,000㎡, China’s second-ever “Hug Dragon” ride, and 12 amusement devices that are making their debut in North China. The park is dedicated to becoming a unique and unparalleled theme park in the entire northern China region.
By connecting multiple levels and entrances with active lines, the layout of Haoyun Outlet has also incorporated thoughtful design. The project makes perfect use of the terrain to create three main entrance flows, preserving the street layout of the outlet district while significantly enhancing the shopping experience during each visit. Additionally, the central lake’s ever-changing eco-landscape, along with the timed musical fountain show, has become a scenic highlight that invites visitors to linger and enjoy the atmosphere.
Conclusion
With the successful conclusion of this investment promotion launch, Shanxi Yuncheng Haoyun Outlet has officially entered the fast track of comprehensive investment preparation, marking the beginning of a new development chapter. In the future, Shanxi Yuncheng Haoyun Outlet will continue to offer its unique core value, innovative cultural and commercial tourism experience formats, and refined commercial management expertise. Together with the cultural tourism destination of Yuncheng, it will explore new and exciting lifestyles, and discover even more possibilities for future trendy social experiences.
This article is organized and edited by Giant Island.
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