To Launch a New Era of Chain Brand Strategic Cooperation
Under the trend of deep integration between the sports and entertainment industries, a milestone cooperation was grandly launched at the headquarters of Giant Island Group in Shanghai. Giant Island Sports & Entertainment Technology and the PartyKing chain brand have officially reached a strategic partnership and held a grand signing ceremony. Both parties will collaborate on upgrading the PK brand, jointly developing new content, operations, and market strategies, working together to provide consumers with an upgraded sports and entertainment experience.
01 Signing Ceremony: A New Chapter in Light Sports Entertainment Begins
The signing ceremony was grandly held at the headquarters of Giant Island Group in Shanghai. Chen Yingyi, CEO of Giant Island (Shanghai) Sports Development Co., Ltd., and Qu Yinmo, Chairman of PartyKing Sports & Entertainment Center, delivered passionate speeches, expressing their high regard for this collaboration and their optimistic outlook for the future.
02 Sports and Entertainment Join Forces to Forge a New Industry Era
Giant Island, a well-known domestic sports and entertainment content provider, focuses on offering comprehensive light sports and entertainment space solutions to its clients. Over the years, the company has been dedicated to creating innovative family entertainment centers, trendy sports districts, sports expansion parks, and other diversified scenarios through business planning, space design, equipment R&D, supply, installation, operation and maintenance, and management. With its leading design capabilities and extensive industry experience, Giant Island provides users with unique non-standard, non-powered equipment, digital sports, and extreme challenge products, driving the vigorous development of the future sports and entertainment industry and helping to create more creative and vibrant urban spaces.
The Party King chain brand has opened 28 stores nationwide, serving as a street sports and social platform specifically designed for young people. It offers a variety of activities such as skateboarding, street basketball, extreme cycling, and more. Each store integrates innovative design to create an immersive sports experience. Through digital interaction and art installations, Party King perfectly blends sports with trendy culture, becoming the ideal place for young people to express themselves and challenge their limits. As the stores continue to expand, Party King is leading the new trend of urban sports and entertainment for the future.
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In this significant strategic partnership, both parties are joining forces with their strong capabilities to break through the challenges of the current homogeneous market:
- Party Kingwill comprehensively upgrade its product line, re-leading the market by achieving product differentiation and catering to all age groups, breaking away from the “equipment-heavy” space model to create spaces that are both entertaining and operational in terms of content.
- Strengthening operations: Both parties will jointly establish an operational training ground to build an “elite academy” for the sports and entertainment industry, nurturing talent.
- Building platform capabilities: Enhancing the customization of space and resource integration abilities, with store sizes ranging from 500㎡ to 30,000㎡.
- Introducing the light sports concept and launching a variety of “content activities” to enhance store engagement and fun.
- Opening financing channels to incubate “youthful power” brands and teams.
As long-time partners in the sports and entertainment market, Giant Island Sports and Party King have had multiple collaborations and share a deep alignment in their philosophy. This time, they are joining forces again for deeper cooperation to open a new world.
Both parties will use this signing as an opportunity to continue exploring and innovating, strengthening their efforts in the sports and entertainment field, and creating more high-quality, creative products and services for consumers, while leading the development trends in the industry.
With their joint efforts, this collaboration will certainly usher in a new era of mutual benefit and contribute to the thriving growth of the sports and entertainment industry.
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